What are social networks?

A social network is a social structure made up of several people and/or companies that share interests, tastes, activities, among others. However, nowadays when we talk about social networks we automatically think of Facebook, Instagram, Twitter, Pinterest, Tik Tok, and an endless number of sites and applications that we use as a means to connect with others. Now if we think about business, social networks have become the most important channel to connect with our customers and prospects.

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Sell without your followers feeling that you are selling to them

Social networks are bidirectional channels that allow us to identify our customers’ needs more effectively.

Which social network should I use?

This is one of the main questions we should ask ourselves before starting a digital marketing strategy, all social networks are not for all business sectors, some work more than others.

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  • The first thing to consider is why you want to use social networks, surely the first answer is to sell, but go a little more in detail, how are you going to do to meet your goal?
  • The second thing is to identify in which social network is your buyer persona or customer.
  • Finally, analyze your competition. Do not copy what they do, maybe at first it will work for you, but over time you will not get results.

Beware of bots!
10k followers do not guarantee results.
Focus on the interaction you have with your followers.

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Tips for managing social networks

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Think about the type of content you are going to manage in your social networks and the communicative tone you are going to use.


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Haz un calendario en el que defina día y hora de publicación.

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Remember that the images or photographs you use in your social networks will be a reflection of your company.


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And monitor the results you are getting with your publications, improve those that have less impact.